For almost 150 years, the tradition of the Cafè Barbera - The Italian Coffee House - coffee company, the oldest coffee company in Italy and one of the oldest in Europe, has been carried on by six generations of the Barbera family.
Today, the brand operates more than 50 Cafe Barbera franchisees spread out across various strategic locations in 15 countries with plans and growth strategy to increase our store portfolio to 120 by 2020.
Cafè Barbera provides a great opportunity to own a business with a rich tradition and history. Our brand is a growing coffee chain registered and approved by IFA (International Franchise Association).
It all starts with coffee from Europe’s oldest coffee company
The Cafè Barbera franchise offers:
An unbeatable product
Coffee is the most popular beverage in the world and is ranked #2 as a global commodity – worth over $100 billion worldwide – behind the #1 commodity, oil.
Coffee houses that offer fast or quick casual menus with premium ingredients, simple recipes and more customization, like Cafè Barbera, are in a sector that has outpaced other dining sectors – full service and quick service – with double digit annual sales growth. For consumers, the fast-casual sector means a healthier and more satisfying food and beverage experience, worth a slightly higher price.
Cafè Barbera features a wide variety of hot and cold espresso, macchiato, cappucino and latte drinks, as well as specialty coffees with flavorful syrups, sauces, chilled foam milk and fancy toppings. All our coffee drinks are prepared by baristas on manual espresso machines – no automatic push buttons! Each barista goes through extensive training and education in our coffee and brewing techniques before they’re ready to make a hand-crafted coffee drink to our standards.
Along with the highest quality freshly roasted coffee products, each Cafè Barbera offers a variety of locally-sourced, fresh, healthy Italian and Mediterranean food items like pastries, hot and cold sandwiches on Panini and Ciabatta breads, and a large array of freshly made pastas, soups and salads.
OUR LOCATIONS
Cafè Barbera locations are defined in three unit sizes:
Fast casual coffee shop: 1,614 sq. ft. – 2,152 sq. ft.
Coffee shop standard: 753 sq. ft. – 1,076 sq. ft.
Kiosk shop standard: 150 sq. ft. – 500 sq. ft.
Visibility, foot and vehicle traffic and surrounding businesses are all among the considerations when selecting an optimal Cafè Barbera site. That’s why Cafè Barbera does not have a cookie-cutter business model for retail locations. Our outlets have been successful in a variety of locations, from storefronts to traditional malls.
MARKETING SUPPORT
At Cafè Barbera - The Italian Coffee House - we have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is still applied to the Cafè Barbera brand today. Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Cafè Barbera brand can participate and be engaged.
Starting you on the road to success with an intensive Training Program
We believe that a successful store starts with a strong grand opening event. A well-publicized day (or even days) in which a customer base is encouraged to make their first visit to Cafè Barbera is encouraged. Each new franchisee attends our comprehensive, on-location 10-day grand opening training session and is fully trained in the key marketing, operational & financial elements that ensure a successful launch of their Cafè Barbera franchise, followed by solid on-going support Training courses.
MASTER FRANCHISE NOW AVAILABLE IN THE MENA REGION AND WORLDWIDE
Cafè Barbera is now expanding regionally & internationally and has identified the MENA region as the priority market for immediate development. Cafè Barbera is looking for qualified & capable Single, Multi-unit & Master Franchisees to develop the brand in the MENA countries & beyond.
BECOME A CAFE BARBERA FRANCHISEE
If you are serious about setting up a quality franchise business, then we want to hear from you!
For more information, please fill out the enquiry form.
Café Barbera is an Italian coffeehouse and fast casual dining franchise. It operates franchises in Europe, the Middle East, Africa, Asia, South America and the United States. The franchise began in Dubai in 2004 and is named after the first Café Barbera founded by Domenico Barbera in 1870 in Southern Italy.
