DIFR is a global food & beverage operator and successful Master Franchisee for many great brands in The Middle East and the US. The group offers regional Franchise Partners a solid platform of managerial support, nearby supply-chain & product sourcing channels, customized menu, operational & marketing material in Arabic to meet local market needs.

The DIFR family is made up of three distinct concepts:

PI PIZZERIA – Award-Winning deep and thin pizza in a Upscale Environment. 

Chili House – The Original Chili Burger Since 1985.

LEE'S – Grandma Style Fried and Oven Roasted Chicken in Strips. 

DIFR is seeking qualified, business-oriented individuals to join our system of great food franchises. Your qualifications should include a desire to grow a profitable business while helping customers enjoy their amazing food. 

PI PIZZERIA         Award-Winning deep and thin pizza in a Upscale Environment.

Born in 2008 in the US, Pi Pizzeria was created to satisfy the needs of the modern urban consumer who was seeking high quality "real" pizza at reasonable prices in a distinct and service-oriented environment.

In October 2008, Pi's pizzas captured the heart and taste buds of then-Senator Barack Obama. In April 2009, Pi had the distinct honor and privilege to be invited to the White House to cook for the First Family. That made Pi Pizzeria the first non-staff to prepare food at the Obama White House.
Pi's success continues to be driven by elevating the pizza experience (through our Legendary Hospitality which is more typical of fine dining) with fresh and premium ingredients in an inspired and comfortable atmosphere. We are proud to serve both our deep dish corn meal and thin crust pizzas in the most compelling properties of our cities' most vibrant urban neighborhoods. As a member of the community we look forward to identifying meaningful ways to give back. This culture and the unique atmosphere Pi crafts for each location has particular importance for our guests and their loyalty.
Recent awards and recognition for the concept and its management team include:

Best Thin Pizza.

Best Deep Dish Pizza (multiple years, multiple cities).

Restaurateur of the Year.

St. Louis Magazine - The Power List.

President Obama Applauds Pi and its Minimum Wage in Weekly Address.

Washington Post - Upper Crust.

Thrillist Best Pizza.

Best Happy Hour.

Cincinnati Enquirer - All Star Eats.

People Magazine - Pi Cooking at the White House.

Cincinnati Business Courier - Sooo Good.

10 Most Important Restaurant Openings of the Aughts.

Southern Living - 10 Best Food Trucks.

Best Milkshake.


Brand Value Proposition

♦ Award-winning pizza in every city where Pi operates.

♦ Thin crust, deep dish, whole grain and gluten-free crusts, plus vegan specialties satisfy all pizza eaters.

♦ Award-winning salads and desserts, including Best Milkshake.

♦ First restaurant to cook for President Obama and his family in the White House.

♦ Well-defined and successful bar program for appropriate geographies.

♦ With FOUR award-winning styles of crust, Pi Pizzeria is perfect for families, large groups, professionals and any diner seeking an elevated pizza experience.

♦ Chef-driven salads, appetizers, desserts, craft beer, wine and cocktails round out the simple, yet refined menu that is easily replicated across the world. Menus can be modified to fit religious and cultural preferences.

CHILI HOUSE          The Original Chili Burger Since 1985.

Home of the Original Chili Burger! Since 1985, Chili House offers a variety of Chili Based Dishes, which are found in NO OTHER RESTAURANT on the PLANET. 3-Way Chili Pasta with Cheese, Cheese Coney's, and Chili Salad.

Wraps, Rice Meals, Appetizers, Salads, Fresh Juice and Coffee, we have it all!!! We use 100% Pure American Angus Beef, Char Grilled To Perfection for all our Gourmet Burgers. Our Vegetables are 100% Organic and we only use 100% Pure Soy Oil for Frying. 
Chili House is Jordan's Original Social Network, and we can make it the perfect Hangout Place in your Territory, for Friends, Family and Business Associates. The Chili App allows our customers to order through the app, play their own choice of music through our Chili Juke Box, and take Chili Pics and see themselves on our walls of fame throughout the stores. The App also allows customers to win free meals and other gifts by checking in when they arrive at any Chili House Location. 
We are 30 Locations in 6 Countries in the MENA and our sister Brand, Gold Star Chili, has over 90 locations in the United States. Visit to learn more, and welcome to the family! Yalla, Chili!


Brand Value Proposition

♦ Unique Offerings of Chili Based Products.

♦ The Chili App: Technology to Build Relationships with the Client.

♦ Strong Brand Recognition in the MENA Region.

♦ Low Investment Cost in Comparison to Other Franchise Brands.

♦ Full Training, Marketing, Architectural, & Operational Support.

♦ Over 1 million Social Media Likes and Access.

♦ Proven Marketing Campaigns and Strategies.

LEE'S      Grandma Style Fried and Oven Roasted Chicken in Strips.

Established in 1966, Lee's Famous Recipe Chicken was started by Lee Cummings, the nephew of KFC's Colonel Sanders who spent much of his childhood in the kitchen of his Henryville, Indiana home. Lee hit the road with his uncle Harland in 1952, selling their own special blend of spices along with their famous pressure cookers, which later became part of KFC's "Secret Recipe". In three years, Lee and the Colonel opened over 800 KFC stores.

After the sale of KFC in 1962, Lee Cummings started developing his recipe, later to be known as "Famous Recipe." In 1966, Lee along with Harold Omer started "Harold's Take-Home" in Lima, Ohio where Lee first introduced his Famous Recipe Chicken. The word spread about this great new recipe and later that year the first franchise unit was opened in Columbus, Ohio.
The "home-cooked-quality" "grandma style" Famous Recipe Chicken is the hallmark of the Lee's brand. It gets its flavor from Famous Recipe spices and is hand breaded, honey dipped, and pressure cooked to seal in the famous flavor. Chicken is prepared three ways: Famous Recipe, a more flavorful Spicy variety, and the more tender "Oven Roast" Chicken.
Lee's also serves Jumbo Breast Strips and Jumbo Boneless Wings. The Jumbo Breast Strips are big, all-white-meat breast strips that are prepared the same way as their Famous Recipe Chicken. They are served with a dipping sauce. 
The Jumbo Boneless Wings are chunks of all-white-meat chicken breasts marinated in a spicy blend of seasonings, then they are double breaded and pressure cooked.
Aside from the traditional chicken offerings, Lee's also serves chicken sandwiches, chicken fried steak, chicken pot pie and livers & gizzards.
Country sides include Mashed Potatoes, Green Beans, Baked Beans, Coleslaw, Corn on-the-cob, Country Rice, Red beans and Rice, Potato salad, Macaroni and Cheese, Potato wedges, Hot apples, Jalapeño pepper, Broccoli Pasta salad and buttermilk biscuits.


Brand Value Proposition

♦ Internationally recognized brand name established by the founder of KFC.

♦ A market leader with family values.

♦ GCC/Arab world tested and proven successful business.

♦ Availability of menu and marketing material in Arabic.

♦ Local supply and fresh ingredients.

♦ Solid regional franchise support infrastructure.

♦ Proximity for the provision of immediate franchise support from Jordan in addition to Lee's international support team.

♦ Scalable store size, which allows for flexibility in location selection.

♦ Fried and oven roasted chicken and healthier choice menu.

♦ A diverse chicken menu, sandwiches, wraps and sides.

DIFR Brands are seeking Master Franchise Partners for countries throughout the MENA region.

We are looking for individuals who are enthusiastic, easily motivated, energetic and interested with a strong sense of team work and strong loyalty for the brand.

If you are interested in this incredible opportunity, please fill out the inquiry form.


DIFR is a global food & beverage operator and successful Master Franchisee for many great brands in The Middle East and the US. The group offers regional Franchise Partners a solid platform of managerial support, nearby supply-chain & product sourcing channels, customized menu, operational & marketing material in Arabic to meet local market needs. The DIFR family is made up of three distinct concepts; CHILI HOUSE, LEE'S CHICKEN, & PI PIZZERIA.

  • COUNTRY OF ORIGIN:United States
  • BUSINESS TYPE:Franchise
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