The Cheesecake Shop opened in 1991 and has developed into one of Australia's favorite brands. Cakes made with love is not all we're famous for. Our franchise system is a two-time winner of Australia’s best franchise system award.

The Cheesecake Shop’s success has been built on the platform of a great franchise system and quality franchisees. The Cheesecake Shop franchise opportunity attracts motivated franchisees looking to take advantage of a number of key benefits.

THE CHEESECAKE SHOP FRIENDLY, SIMPLE & PROFITABLE

Our award-winning franchise system makes The Cheesecake Shop one of the simplest businesses to operate. Our franchise system calculates how many cakes you need to produce each week and how much of each ingredient to order. All you have to do is place the order.

Our cakes are baked from easy to follow recipes. You don’t need to be a baker or have any trade qualifications, it’s so straightforward anyone can learn to bake our fabulous range of cheesecakes, tortes and mudcakes.

ONGOING TRAINING 

We offer our franchisees and all their team members the opportunity to take part in structured training courses on:

• new products
• cake decorating
• customer service and retail techniques

COMPREHENSIVE MANAGEMENT SUPPORT 

Our management and field teams are with you every step of the way. Experienced in baking, decorating, training, business analysis and planning, they will make sure you understand how to meet the standards that are critical for the success of your store. Your Operations Area Manager will give you:

• Guidance on how to maximize your market share, profitability and operational efficiency
• Support in implementing our recipe for customer service success
• Tools and checklists to help you maximize productivity
• Regular food safety and employment updates to help you meet legislative requirements
• Proven operational tools, information and equipment so your store functions at the optimal level at all times

MARKETING EXPERTISE

The Cheesecake Shop’s retail marketing team helps drive sales for all of our bakeries. Backed by a nationally recognized brand, our franchisees enjoy tailored promotional support to help ensure your store is the sweetest in town!

Join The Cheesecake Shop and tap into valuable marketing assets;

• Over 330,000 loyalty program members
• Over 180,000 Facebook fans
• Twitter and Instagram followers
• High performing website with online store and custom cake store database
• Local marketing material via online store with print on demand

BRAND VALUE PROPOSITION:

• Brand recognition
• Ease of store operation
• Products baked on premises
• Low staff requirements

BECOME A CHEESCAKE SHOP FRANCHISEE  

If you are serious about setting up a quality franchise business then we want to hear from you. We are ready and waiting to hear from potential franchisees in MENA & beyond seeking a real business opportunity.

For more information, please fill out the enquiry form.