Dr. Enrico Barbera, Franchise chief executive of Cafè Barbera
PRESS RELEASE
Dubai, UAE, 15 February 2018 - Cafè Barbera, the Italian Coffee House, coffee company, the oldest coffee company in Italy and one of the oldest in Europe, has entered into an exclusive agreement with Franchise Arabia Group to expand presence in the Middle East North Africa region & worldwide.
Café Barbera is a coffeehouse and fast casual dining franchise. It operates franchises in Europe, the Middle East, Africa, Asia, South America and the United States. The franchise began in Dubai in 2004 and is named after the first Café Barbera founded by Domenico Barbera in 1870 in Southern Italy.
Café Barbera Franchise chief executive and 5th generation Dr. Enrico Barbera said: “The agreement is in line with our growth strategy to increase our store portfolio to 120 by 2020 and make our quality cups available to coffee lovers in a relaxing & classic environment.”
“Cafe Barbera has successfully attracted more business growth and has strengthened its brand presence over the years. To date, there are now more than 50 Cafe Barbera franchisees spread out across various strategic locations with more to open over the next few months. We’re very excited to team up with Franchise Arabia to expand our footprint in MENA & worldwide,” added Dr. Enrico Barbera.
Omar Alhaza’a, Founder & CEO of Franchise Arabia, said; “This agreement presents us with a tremendous opportunity to get involved with an established industry leader that has a proven track record for success. Since 1870, Barbera has consistently satisfied the coffee lovers around the world by bringing them the authentic Italian coffee combined with impeccable service. We are thrilled to embark on this partnership and begin marketing the Café Barbera brand across MENA & the world.”
Cafè Barbera has franchises in 15 countries and has expanded into a business spanning continents, mostly through franchise operations. Domenico Barbera established his coffee roasting business, named Caffé Barbera, in 1870 in Naples, Southern Italy. In Europe, it is one of the oldest coffee companies. Café Barbera opened its first Corporate coffeehouse in Dubai in 2004. The first franchisee location opened in Dubai in 2008.
Cafè Barbera is looking for qualified & capable Master Franchisees to develop the brand in MENA & worldwide. If you would like to join a dynamic, thriving network, please contact us at: info@franarabia.com
Learn more about Cafe Barbera here: http://franarabia.com/franchises/cafe-barbera
