Located near Kite Beach on Jumeirah Beach Road in Dubai, the two-storey Costa Coffee building is open 24 hours a day, seven days a week.

Emirates Leisure Retail chief operating officer Kevin Zajax said: “This is a milestone occasion, and the latest offering in our response to what our customers are looking for. They want to be able to get a handcrafted Costa Coffee at any time of the day, sometimes without leaving their car.

“We brought Costa here in 1999 with the first store outside the UK, and now we have the first purpose-built Costa drive-through in the Middle East.”

The staff at the new site have visited London to work in the brand’s UK drive-throughs and “to learn how it is done”, added Zajax

Costa is developing its food offering with a new ‘made fresh on site’ deli range that is rolling out to more of its UAE outlets and adding new brews to the coffee menu, including the Old Paradise Street limited edition.

And to celebrate the launch of the new drive-through, Costa is giving away Jeep Wrangler. Every customer that spends AED30 (US $8) between January 9 and February 9 will be entered into the prize draw.