Home / Franchise News / Procal Stone Design (US) Signs Exclusive Agreement with Franchise Arabia To Expand Global Franchising Presence to MENA

Procal Stone Design (US) Signs Exclusive Agreement with Franchise Arabia To Expand Global Franchising Presence to MENA

17 Aug 2017 1913 Views

Omar Alhaza’a, Founder & CEO of Franchise Arabia (left), Loretta Mergaux of Procal Stone Design (center) & Philippe Mergaux, V.P Global Development at PSD.


Dubai, UAE, 15 August 2017 – Procal Stone Design (PSD), the fast-growing international service brand entered into a strategic alliance with Franchise Arabia Group, the MENA’s leader in franchise marketing to develop the US brand in the Middle East North Africa region. According to the agreement, Franchise Arabia will be executing an exclusive marketing program to commence promoting the PSD brand in MENA to achieve regional growth.

“The MENA region is of key strategic importance for Procal Stone Design growth and we plan to build strongly on the brand leading position we have already established in the United States & Europe. We very much look forward to building upon our partnership and further developing the business footprint within the Middle East,” said Philippe Mergaux, V.P Global Development of PSD. “Teaming up with an industry leader like Franchise Arabia will greatly expedite our plans for regional growth within the MENA markets.”

Omar Alhaza’a, Founder & CEO of Franchise Arabia said: “We’re delighted to have reached an agreement with PSD to exclusively market their amazing brand within the MENA markets. We’re very selective when choosing a strategic partner as we are always seeking brands who mirror our commitment to excellence in service and best practices. We believe that Procal Stone Design is the partner of choice for us and I am certain that the brand will do great in the region.”

Procal Stone Design is a company specializing in the art of sprayed  limestone that can be applied on interiors and exteriors walls to create beautiful handcrafted stones. We are the inventor, producer, and installer of our proprietary and revolutionary product.

The company’s origin begins roughly 17 years ago in France, with the products creator. Through hard work, strong ethics, an honest and dedicated team, and this amazing product “Procal Stone Design” is growing around the world.  The unique “Old World” heritage gives PSD an artisan and customer driven approach, which is difficult to find in our current day and age.

Procal Stone Design uses old world craftsmanship with a twist of new world technology to make natural limestone more easily available and economical to the general public.  No longer are you forced to keep the outdated appearance of your home, businesses, or fireplaces. In days, not weeks “Procal Stone design” can transform the old or ordinary to the beautiful and elegant!

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