The Franchise Industry in MENA - Statistics & Facts 2024

1. The five hottest franchise markets in MENA are Saudi Arabia, United Arab Emirates, Kuwait, Qatar, and Egypt.

2. Saudi Arabia represents almost 60% of the Middle Eastern franchise market.

3. The MENA franchising sector is worth $33 billion with 29% annual growth.

4. Alshaya Group (Kuwait) is the biggest multi-brand franchise operator in MENA.

5. Alhokair Group is the leading franchise retailer in Saudi Arabia.

6. Starbucks has reached 400 stores in Saudi Arabia in 2024 with a reserve outlet in Jeddah Park.

7. McDonald’s is the leading player in Saudi Arabia with a share of 28.8% among the top 30, followed by Herfy (local brand) 12% and AlBaik (local brand) 5.7%.

8. The F&B sector in Saudi Arabia is the largest in MENA and is currently valued at around $13 billion.

9. The UAE’s F&B sector is valued at $8.9bn in 2022 and expected to grow by 9% CAGR by 2026.

10. 71% of the global franchise brands in Saudi Arabia come from the U.S.