By: Omar Alhaza’a – Founder & CEO of Franchise Arabia
Branding is an art but it’s not about selling products; it’s about selling the brand itself. What makes a brand successful is not the product or service, it’s the “distinct position” it owns in the minds of customers. Your brand is what your customers think, feel, and say, about you. It is what you’re known for. After all, in branding, perception is reality.
Successful branding is all about differentiation and standing out. Differentiation gives brands their competitive edge. To become a strong and successful brand, don’t just strive to be better than your competitors, you must strive to be different. A unique brand is one that differently provides something of value much better than the competition that people can’t help but noticing and talk about.
In today’s marketplace, there are too many brands, too many products and too much marketing noise. The noise level today is far too high. It’s a jungle out there! And the only sure way to get your brand noticed and score big is to be "uniquely different".
So, what about you, is your brand worth talking about? Are you doing things differently to stand out and be noticed? Does your brand own a distinct position in the minds of your customers that is truly meaningful to them?
Here are 10 tips to make your brand uniquely different and worth talking about:
Conclusion: Small things lead to big things. It’s the little things you do every day that make or break your Brand. If you aren't getting a little bit better each day, then you're most likely getting a little worse. We grow, or we fail, there’s no standing still.