By: Omar Alhaza’a – Founder & CEO of Franchise Arabia (USA) 

As we slowly try to emerge from Covid-19 pandemic lockdowns, some Brands will need to evolve the old mindset they used to operate under. Effective long-term strategies will be fundamental to Brand success.

The pandemic has already had an enormous impact on consumers and Brands.

Sadly, many businesses will be fighting to keep the lights on, while others will survive and thrive. Those who are willing to rethink their offerings & strategies will outpace their competition and dominate the marketplace. 

Business-as-usual approach to serving customers will definitely fail. ‘Reinventing your Brand’ is the new name of the game. It is critical to evolve your Brand to accept the new normal.

The current crises can either generate growth or create fear.  Which of these dominants is completely dependent upon how we view change.  No growth or evolution can take place without change.

Change that matters is challenging and not always comfortable and, in many cases, perceived as a painful experience. But regardless of how we view it, we must all face the fact that change is the very nature of business & life.  In business, we must be willing to pay the price of growth, always - Change is the price of growth!

Although it was not a change that anyone of us has asked for, the need for change has never been greater … The time for real change is now!

Now is the time for Brands to review how they have adapted to the current situation and which of these adaptations they want to build upon into the future.

The key to Brand success is embracing change as it’s coming whether we like it or not!