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MORE CAFE

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IN BRIEF DETAILS

 MORE Café is a leading all day casual dining brand that opened its doors in 2002, in Dubai. It has since expanded its locations and is now well established within the heart of UAE's main business districts and growing communities. MORE Café is due to open International sites in Bahrain and Kuwait shortly after summer of 2018.

The MORE concept is the brainchild of a Dutch partnership and mirrors the fruition of creativity, passion and awareness for understanding sustainable food trends. The concept has been developed in the image of the great tradition from European 'Grand Cafes', with its generous portions, art displays and comfortable interiors. With its comprehensive premium quality menu offerings, MORE welcomes all the cultures to come and feel at home and is positioned as a "pillar of the community", with a Dubai-style cosmopolitan twist.

The innovative chef-inspired menu is influenced by both traditional and modern elements with over 70 dishes from over 13 Countries, MORE Café trades exceptionally well throughout the main day parts of breakfast, lunch and dinner, which drives the site profitability. Our kitchens use the best ingredients to create culinary masterpieces with an emphasis on creativity, quality and affordability. The ever-growing menu ensures that you never run out of options while dining with us. We aspire to create a meeting place where communities come together to celebrate their mutual love for high-quality food.

Great Food. Great partnerships

The MORE business model has been tested and perfected over the past 16 years with a proven success record for franchisees. Our business practices and an efficient franchise development team enable us to provide extensive operation and marketing support to enhance your abilities and increase your return on investment. Contact us to learn about our exciting franchise opportunities.

THE FRANCHISEES SHOULD POSSESS

  • A passion for the food business and dedication to operations excellence.
  • Clear understanding of the market development process.
  • The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people.
  • Ample capital to meet an aggressive development schedule.
  • A strong desire to build incremental income through constructing and operating two or more outlets depending on the investment deal agreed upon.
  • The ability to deliver an excellent customer experience while maintaining a dedication to More’s core values of Honesty, Transparency, Integrity, Respect, Fairness, and Responsibility.
  • An understanding of the local “culture” and strong ties to the community.

REQUIREMENTS FOR NEW STORE DEVELOPMENT

  • Store area - Minimum size 2,500 sq.ft – 5,000sq.ft
  • Capital required: 1.1- 1.3 million USD
  • Verifiable liquid assets of 2 million USD
  • Total net worth of 5 million USD

Training & Support:

PRE-OPENING

  • Operation manuals and brand guidelines shared.
  • Restaurant management trained in Dubai outlet for weeks 3+ weeks.
  • Onsite training for front and back of house.

GENERAL

  • Help in choosing the right location and guidance.
  • Site financial feasibility assistance.

POST OPENING

  • Regular visits, audits, marketing plans and grand opening support.
  • Support in areas to develop the business.

BRAND VALUE PROPOSITION

  • Great heritage and following within GCC since 2002.
  • Established business with a strong client base.
  • Unique leading brand with a conscience.
  • World-class menu.
  • Franchise Partner Training & Support Systems

MASTER FRANCHISE NOW AVAILABLE IN THE MENA REGION AND WORLDWIDE

MORE Cafe is now expanding regionally & internationally and has identified the MENA region as the priority market for immediate development. We are looking for qualified and capable single, multi-unit and master franchisees to develop the brand in the MENA countries and beyond.

BECOME A MORE CAFE FRANCHISEE

If you are serious about setting up a quality franchise business, then we want to hear from you!

For more information, please fill out the inquiry form.

Inspired by the great cafés of Europe, MORE Café was established in Dubai in 2002 to provide residents with the best of European hospitality in an aesthetically balanced and relaxing environment. Our large menu is a reflection of the diversity of our staff and clientele, featuring dishes from around the world. What set us apart is our commitment to the people we serve, which extends beyond the sustainable food trends we support and includes socially responsible initiatives that contribute to the growth of the community.

  • COUNTRY OF ORIGIN:United Arab Emirates
  • AVAILABLE LOCATIONS: Worldwide
  • BUSINESS TYPE:Franchise
  • MINIMUM CASH REQUIRED: 250,000
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