Dubai, UAE, 15 September 2017 – The Cheesecake Shop, the fast-growing international F&B brand, represented internationally by Global Franchise Partners (GFP) entered into a strategic alliance with Franchise Arabia Group, the MENA’s leader in franchise marketing to develop the Australian brand in the Middle East North Africa region. According to the agreement, Franchise Arabia will be executing an exclusive marketing program to promote The Cheesecake Shop brand in MENA to achieve regional growth.
"Following the success of our brand in the UK, as we continue to grow The Cheesecake Shop brand globally, we're thrilled to share such great expansion news that will kick us off with a strong momentum into 2018," said Nick Avgerinos, General Manager, Franchise Development of The Cheesecake Shop. “The significant brand building accomplishments we’ve achieved over the last twenty-five years have solidified The Cheesecake Shop as a leader in the hand made artisanal cake segment and showcased our unlimited potential for success.”
"We are delighted to be entering MENA with Franchise Arabia who have impressed us with their expertise and resources. Our immediate focus was to find strong partners in the Middle East region so we can continue our international expansion efforts with the same confidence that has seen us succeed in other corners of the globe,” added Nick Avgerinos.
Omar Alhaza’a, Founder & CEO of Franchise Arabia commented, “We are thrilled to have the opportunity to introduce The Cheesecake Shop to the Middle East. Today’s MENA consumers are hungry for the variety, quality and value that a unique brand like The Cheesecake Shop represents around the world. The brand history of success in the international arena gives us confidence that this partnership will provide The Cheesecake Shop with a significant growth opportunity in the Middle East region.”
The Cheesecake Shop was founded by brothers Robert and Warwick Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the Konopacki brothers baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, brought a strong analytical mind that helped design and document the recipes and procedures.
Along the way the business has grown and evolved into a sophisticated and profitable modern enterprise. In addition to the franchising business, an ingredients supply operation was established, called United Network Suppliers, to support the retail bakeries. The business headquarters is located in an office and warehouse complex at Villawood in Western Sydney (NSW Australia) and new franchisees are trained in the on-site bakery and retail store front.
Today, with 211 retail sites across Australia, New Zealand & United Kingdom, the brand is synonymous with immaculately presented and delicious cakes, loved by a generations of consumers.
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