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Home / Franchise News / The Cheesecake Shop (Australia) visits Dubai to support its MENA regional expansion plans – with the help of Franchise Arabia

The Cheesecake Shop (Australia) visits Dubai to support its MENA regional expansion plans – with the help of Franchise Arabia

22 Jan 2018 453 Views

Nick Avgerinos, General Manager, Franchise Development of The Cheesecake Shop (Left), and Omar Alhaza’a, Founder & CEO of Franchise Arabia

PRESS RELEASE

Dubai, UAE, 5th February 2018 – The Cheesecake Shop, the fast-growing global F&B brand, is visiting Dubai to proactively promote its brand to the market and meet with potential investors to explore opportunities further.

While in Dubai, Nick Avgerinos, General Manager, Franchise Development of The Cheesecake Shop met with Omar Alhaza’a, Founder & CEO of Franchise Arabia to discuss the regional opportunities, learn more about the local market and culture and get a deeper understanding how a family oriented brand such as The Cheesecake Shop is so perfectly suited for the region.

"Following the success of our brand in Australia, New Zealand and then the UK, we are excited to now focus our attention on the MENA region, where the response to our brand has been very positive” said Nick Avgerinos. “Over the past twenty-five years we have built a successful business that is poised to aggressively grow into new markets – starting in the highly attractive Middle East North Africa Region”.

Omar Alhaza’a, Founder & CEO of Franchise Arabia explains, “We are thrilled to have the opportunity to introduce and help grow The Cheesecake Shop in the MENA Region. This brand is uniquely positioned, combining quality, consistency and variety with strong family values and a successful track record of over 25 years. Today’s MENA consumers are sophisticated, well-travelled and social media savvy, so when they research opportunities such as this and realize its depth of offer – it will be very much in demand for investors as well as consumers".

The Cheesecake Shop was founded by brothers Robert and Warwick Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the Konopacki brothers baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, brought a strong analytical mind that helped design and document the recipes and procedures.

Along the way the business has grown and evolved into a sophisticated and profitable modern enterprise. In addition to the franchising business, an ingredients supply operation was established, called United Network Suppliers, to support the retail bakeries. The business headquarters of the business is now located in an office and warehouse complex at Villawood in Western Sydney (NSW Australia) and new franchisees are trained in the on-site bakery and retail storefront.

Today, with 211 retail sites across Australia, New Zealand & United Kingdom, the brand is synonymous with immaculately presented and delicious cakes, loved by a generations of consumers.

Learn more about The Cheesecake Shop here: http://franarabia.com/franchises/the-cheesecake-shop

For further details about investing in The Cheesecake Shop franchise please contact: info@franarabia.com